Lisa’s success began with her idea for a barrette. While working for the CBS affiliate in Tucson, AZ she often wore her hair up in a French Twist. Friends and co-workers regularly asked how she fashioned the professional up-do so she began to scour stores to find a barrette that would help. When she discovered there was nothing on the market she decided to invent one. A short thirteen months later she had patented, manufactured, sold to stores and ultimately licensed the patent to Scunci® for 20 years of regular income. The product is now sold in stores around the world and has generated over $20M globally!
Since then Lisa has licensed 6 more products to manufacturers including Goody Products®, Scunci®. and Helen of Troy®. In 2007 she licensed Bow Pets from inventor, Shadra Castillo, and redesigned it, filed 3 more patents, manufactured, imported and began selling the modified product, TC Pets®. It won numerous awards and been featured on the ABC reality show Shark Tank where she won the coveted investment of "Shark" Daymond John of FUBU. In 2015 Lisa launched her newest product Masqué Rage.
In addition to successfully commercializing her own products, she has helped numerous companies and inventors. Her clients have included:
Scunci - VP Business Development. Developed brand extensions and internal licensing policies and systems.
Invent Help - Overhauled their entire licensing practices internally.
Rudy Ruddiger - (Based on the movie “Rudy”) Licensed his Brand to Successories.
Early Stage East - Developed branding strategy and grew their High Tech and Bio Tech conferences to nearly double their size in 1 year.
Idea Village and Vet Launch - (Start Up Accelerators)- Entrepreneur in Residence
Daymond John - Developed IP Portfolio and licensing strategy for Shark Branding.
Lisa has spent over two decades as an author, motivational speaker and trainer/educator on the subjects of innovation and licensing. She has been a featured lecturer at Universities including the University of Arizona's Eller School of Business and Entrepreneurship, Arizona State University's College of Engineering, and the Arizona Intellectual Property Association's continuing education program for patent and trademark attorneys. Her company, Lloyd Marketing Group, is the oldest and most respected organization in the industry for educating budding inventors on how to bring products to market. Lisa is passionate about consulting businesses and inventors. She bases all of her training on her own unprecedented success.